Real Estate Specific Videos
3 Keys to Signature Service (1:12)
Signature service is what separates you from your competition, and helps you “wow” your customers! John discusses the three critical areas to focus on when delivering this level of service.
The Question Tree (9:03)
There is more money to be made asking the right question than in giving the right answer. Asking good questions in sequence adds efficiency and power to our business.
Bad Experience (6:33)
Being prepared to deal with consumer complaints, especially complaints against our industry – not us, can be amazingly powerful. See how!
Special Programs (1:09)
Sometimes it takes so little to package and present our services or products in a manner that makes them feel ‘special’. Creating that feeling is always a good idea.
Checklist Power (6:01)
Having the right tool – checklist – can create value, impress consumers and, best of all, become an effective way to anticipate and handle difficult situations.
Checklists Building Business (2:22)
Sometimes it’s the little things, the things we put in print, that pay unexpected dividends. It won’t happen every time if you use checklists, but without them it will never happen. It’s the Power of Legitimacy.
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